Fringe – Brand Positioning

Establish a consistent visual tone across marketing, collateral, and product.

Representing an Audience

A Brand is a symbol reflecting a provided service. A service that engages in an opportunity to solve a problem for people worth solving. So, the goal of a brand is to represent those in need of that service.

Create a visual system to reflect core values

The tone and voice of what is evoked in branding can vary from the context of a user-group. Yet, a company can still tie them together by connecting the application context and messaging to their values. A brand should consistently reflect both the company and end-users values.

Style Tile

Style Tiles are a design deliverable consisting of fonts, colors and interface elements that communicate the essence of a visual brand for the web.

Scale the Brand

This branding should apply consistently throughout all company to end-user touch points. This serves as a Brand System that Product Designers, Communication Designers and Marketers will leverage as assets tieing together a holistic visual language across the company