An HR marketplace providing companies with a diverse set of fringe benefits giving their employees autonomy of choice for how they want to be supported at work
An HR marketplace providing companies with a diverse set of fringe benefits giving their employees autonomy of choice for how they want to be supported at work
An HR marketplace providing companies with a diverse set of fringe benefits giving their employees autonomy of choice for how they want to be supported at work
An HR marketplace providing companies with a diverse set of fringe benefits giving their employees autonomy of choice for how they want to be supported at work
An HR marketplace providing companies with a diverse set of fringe benefits giving their employees autonomy of choice for how they want to be supported at work
Project Type
Project Type
Project Type
Responsive Web App
Responsive Web App
Responsive Web App
Role
REsponsibility
REsponsibility
Lead Product Designer | Collaborating closely with a PM, an Engineer Team, a QA team, and Executive Team
Growth Product Designer, Scaleable UX Design Solutions
Growth Product Designer, Scaleable UX Design Solutions
Growth Product Designer, Scaleable UX Design Solutions
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View Casestudy
View Casestudy
TL;DR
TL;DR
TL;DR
Redesigned Fringe's fragmented system into a cohesive design, boosting user engagement by 30%.
Redesigned Fringe's fragmented system into a cohesive design, boosting user engagement by 30%.
Redesigned Fringe's fragmented system into a cohesive design, boosting user engagement by 30%.
Redesigned Fringe's fragmented system into a cohesive design, boosting user engagement by 30%.
Redesigned Fringe's fragmented system into a cohesive design, boosting user engagement by 30%.
Problem
Fringe was struggling with inconsistent user engagement due to a fragmented design system and a lack of cohesive branding, leading to user confusion and a poor overall experience.
Problem
Fringe was struggling with inconsistent user engagement due to a fragmented design system and a lack of cohesive branding, leading to user confusion and a poor overall experience.
Approach
I led the redesign by unifying the brand’s visual language and creating a cohesive design system. Through user research, wireframes, and prototyping, I collaborated with stakeholders to ensure alignment with the company’s vision and goals. My role spanned UX strategy, UI design, and design system documentation.
Approach
I led the redesign by unifying the brand’s visual language and creating a cohesive design system. Through user research, wireframes, and prototyping, I collaborated with stakeholders to ensure alignment with the company’s vision and goals. My role spanned UX strategy, UI design, and design system documentation.
Outcome
The redesign resulted in a 30% increase in user engagement and a more streamlined user experience, helping the company enhance its brand consistency and improve user satisfaction across all digital touchpoints.
Outcome
The redesign resulted in a 30% increase in user engagement and a more streamlined user experience, helping the company enhance its brand consistency and improve user satisfaction across all digital touchpoints.
Story
Here’s the story of Fringe...
Here’s the story of Fringe...
Here’s the story of Fringe...
Here’s the story of Fringe...
Fringe built an impressive multi-platform MVP to accommodate the core user-groups supplying their double-sided marketplace.
Before they hired me, they built an impressive multi-platform MVP to accommodate their double-sided marketplace.
Before they hired me, they built an impressive multi-platform MVP to accommodate their double-sided marketplace.
Before they hired me, they built an impressive multi-platform MVP to accommodate their double-sided marketplace.
Before they hired me, they built an impressive multi-platform MVP to accommodate their double-sided marketplace.
Multi-platform MVP
Multi-platform MVP
Multi-platform MVP
Iterations and Workflow
Iterations and Workflow
Iterations and Workflow
Business Viability
A multiplatform SaaS Product
A multiplatform SaaS Product
Delightful User-Experience
Delightful User-Experience
Delightful User-Experience
The Challenge
The Challenge...
The Challenge...
Simply put, it was an unscalable solution, and huge opportunities would be missed if they didn’t adapt soon to something more sustainable.
Simply put, it was an unscalable solution, and huge opportunities would be missed if they didn’t adapt soon to something more sustainable.
Simply put, it was an unscalable solution, and huge opportunities would be missed if they didn’t adapt soon to something more sustainable.
Simply put, it was an unscalable solution, and huge opportunities would be missed if they didn’t adapt soon to something more sustainable.
Simply put, it was an unscalable solution, and huge opportunities would be missed if they didn’t adapt soon to something more sustainable.
Happy team and stakeholders
Happy team and stakeholders
Happy team and stakeholders
A New Vision
A New Vision
A New Vision
After unpacking insights from MVP use and survey data from pilot customers, in order to migrate them towards a land of milk and honey I received buy-in on opportunities to build and measure
After unpacking insights from MVP use and survey data from pilot customers, in order to migrate them towards a land of milk and honey I received buy-in on opportunities to build and measure
After unpacking insights from MVP use and survey data from pilot customers, in order to migrate them towards a land of milk and honey I received buy-in on opportunities to build and measure
After unpacking insights from MVP use and survey data from pilot customers, in order to migrate them towards a land of milk and honey I received buy-in on opportunities to build and measure
After unpacking insights from MVP use and survey data from pilot customers, in order to migrate them towards a land of milk and honey I received buy-in on opportunities to build and measure
Repositioning Brand
Establish a consistent visual tone across marketing, collateral, and apps.
Repositioning Brand
Establish a consistent visual tone across marketing, collateral, and apps.
Create Design System
Lay a foundation for creating a scalable saas product.
Create Design System
Lay a foundation for creating a scalable SaaS product.
Staffing talent
Hiring the right talent to bring this vision to life.
Staffing talent
Hiring the right talent to bring this vision to life.
We have a scalable saas product, tied together by a unified user experience across multiple environments.
Simply put, it was an unscalable solution, and huge opportunities would be missed if they didn’t adapt soon to something more sustainable.
Simply put, it was an unscalable solution, and huge opportunities would be missed if they didn’t adapt soon to something more sustainable.
We have a scalable saas product, tied together by a unified user experience across multiple environments.
We have a scalable saas product, tied together by a unified user experience across multiple environments.
Simply put, it was an unscalable solution, and huge opportunities would be missed if they didn’t adapt soon to something more sustainable.
Simply put, it was an unscalable solution, and huge opportunities would be missed if they didn’t adapt soon to something more sustainable.
Onboarding Flow
Onboarding Flow
Simply put, it was an unscalable solution, and huge opportunities would be missed if they didn’t adapt soon to something more sustainable.
Simply put, it was an unscalable solution, and huge opportunities would be missed if they didn’t adapt soon to something more sustainable.
Marketplace flow
Marketplace flow
Simply put, it was an unscalable solution, and huge opportunities would be missed if they didn’t adapt soon to something more sustainable.
Simply put, it was an unscalable solution, and huge opportunities would be missed if they didn’t adapt soon to something more sustainable.
Checkout Flow
Checkout Flow
Simply put, it was an unscalable solution, and huge opportunities would be missed if they didn’t adapt soon to something more sustainable.
Simply put, it was an unscalable solution, and huge opportunities would be missed if they didn’t adapt soon to something more sustainable.
user account Flow
User Account Flows
Reduced bounce rates & higher
customer conversion
By implementing a user-centered approach, optimizing website navigation, refining compelling and concise content, and strategically placing clear calls-to-actions throughout the rebuild we increased our conversion rates by 28%
Increased User Engagement
Through customer surveys and interviews, I optimized the information architecture to tell a compelling story, ushering users towards business-centered desired actions to take. Sales demo inquiry rates increased by 25%
Reduced bounce rates & higher customer conversion
By implementing a user-centered approach, optimizing website navigation, refining compelling and concise content, and strategically placing clear calls-to-actions throughout the rebuild we increased our conversion rates by 28%
Increased User Engagement
Through customer surveys and interviews, I optimized the information architecture to tell a compelling story ushering users towards business-centered desired actions to take. Sales demo inquiry rates increased by 25%
Increased User Engagement
After gathering much user feedback from interviews one of the biggest challenges was navigation in the app to aid the user in the success of selecting a benefit to then checkout. By optimizing this experience with best UX practices and an effective visual hierarchy we ensured seamless and intuitive navigation. Conversion rates by increased 32%
Reduced bounce rates & higher customer conversion
By implementing a user-centered approach, optimizing website navigation, refining compelling and concise content, and strategically placing clear calls-to-actions throughout the rebuild we increased our conversion rates by 28%
Increased User Engagement
Through customer surveys and interviews, I optimized the information architecture to tell a compelling story ushering users towards business-centered desired actions to take. Sales demo inquiry rates increased by 25%
Increased User Engagement
After gathering much user feedback from interviews one of the biggest challenges was navigation in the app to aid the user in the success of selecting a benefit to then checkout. By optimizing this experience with best UX practices and an effective visual hierarchy we ensured seamless and intuitive navigation. Conversion rates by increased 32%
Reduced bounce rates & higher customer conversion
By implementing a user-centered approach, optimizing website navigation, refining compelling and concise content, and strategically placing clear calls-to-actions throughout the rebuild we increased our conversion rates by 28%
Increased User Engagement
Through customer surveys and interviews, I optimized the information architecture to tell a compelling story ushering users towards business-centered desired actions to take. Sales demo inquiry rates increased by 25%
Increased User Engagement
After gathering much user feedback from interviews one of the biggest challenges was navigation in the app to aid the user in the success of selecting a benefit to then checkout. By optimizing this experience with best UX practices and an effective visual hierarchy we ensured seamless and intuitive navigation. Conversion rates by increased 32%
Increased User Engagement
After gathering much user feedback from interviews one of the biggest challenges was navigation in the app to aid the user in the success of selecting a benefit to then checkout. By optimizing this experience with best UX practices and an effective visual hierarchy we ensured seamless and intuitive navigation. Conversion rates by increased 32%
Reduced bounce rates & higher customer conversion
By implementing a user-centered approach, optimizing website navigation, refining compelling and concise content, and strategically placing clear calls-to-actions throughout the rebuild we increased our conversion rates by 28%
Increased User Engagement
Through customer surveys and interviews, I optimized the information architecture to tell a compelling story ushering users towards business-centered desired actions to take. Sales demo inquiry rates increased by 25%
Increased User Engagement
After gathering much user feedback from interviews one of the biggest challenges was navigation in the app to aid the user in the success of selecting a benefit to then checkout. By optimizing this experience with best UX practices and an effective visual hierarchy we ensured seamless and intuitive navigation. Conversion rates by increased 32%
Reduced bounce rates & higher customer conversion
By implementing a user-centered approach, optimizing website navigation, refining compelling and concise content, and strategically placing clear calls-to-actions throughout the rebuild we increased our conversion rates by 28%
Increased User Engagement
Through customer surveys and interviews, I optimized the information architecture to tell a compelling story ushering users towards business-centered desired actions to take. Sales demo inquiry rates increased by 25%
Increased User Engagement
After gathering much user feedback from interviews one of the biggest challenges was navigation in the app to aid the user in the success of selecting a benefit to then checkout. By optimizing this experience with best UX practices and an effective visual hierarchy we ensured seamless and intuitive navigation. Conversion rates by increased 32%
Reduced bounce rates & higher customer conversion
By implementing a user-centered approach, optimizing website navigation, refining compelling and concise content, and strategically placing clear calls-to-actions throughout the rebuild we increased our conversion rates by 28%
Increased User Engagement
Through customer surveys and interviews, I optimized the information architecture to tell a compelling story ushering users towards business-centered desired actions to take. Sales demo inquiry rates increased by 25%
Increased User Engagement
After gathering much user feedback from interviews one of the biggest challenges was navigation in the app to aid the user in the success of selecting a benefit to then checkout. By optimizing this experience with best UX practices and an effective visual hierarchy we ensured seamless and intuitive navigation. Conversion rates by increased 32%
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I would love to get to know you and your team. Shoot me an email at thebrandonlewis@gmail.com
Sr. Product Designer
Curriculum Vitae
Sr. Product Designer
Curriculum Vitae
Sr. Product Designer
Curriculum Vitae
Sr. Product Designer
Curriculum Vitae
Site Design
thebrandonlewis@gmail.com
Site Design
Curriculum Vitae
Site Design
thebrandonlewis@gmail.com
Site Design
thebrandonlewis@gmail.com