Freshli
Freshli
Freshli
Freshli
A code dependency reporting app providing insight for reducing the risk of security breaches and leveling up your codebase
A code dependency reporting app providing insight for reducing the risk of security breaches and leveling up your codebase
A code dependency reporting app providing insight for reducing the risk of security breaches and leveling up your codebase
A code dependency reporting app providing insight for reducing the risk of security breaches and leveling up your codebase
Project Type
Project Type
Project Type
Responsive web app.
Responsive Web Application
Responsive Web Application
REsponsibility
REsponsibility
REsponsibility
Logo Development, Art Direction, Product Design, Responsive Design, Design System
Logo Development, Art Direction, Product Design, Responsive Design, Design System
A Logo Development, Art Direction, Product Design, Responsive Design, Design System
Logo Development, Art Direction, Product Design, Responsive Design, Design System
View Casestudy
View Casestudy
View Casestudy
TL;DR
TL;DR
TL;DR
Freshli’s unclear product discovery and inconsistent branding led to low conversion rates, so I redesigned the experience with cohesive ux patterns and improved UI, resulting in a 25% boost in conversions and enhanced user satisfaction.
Freshli’s unclear product discovery and inconsistent branding led to low conversion rates, so I redesigned the experience with cohesive ux patterns and improved UI, resulting in a 25% boost in conversions and enhanced user satisfaction.
Freshli’s unclear product discovery and inconsistent branding led to low conversion rates, so I redesigned the experience with cohesive ux patterns and improved UI, resulting in a 25% boost in conversions and enhanced user satisfaction.
Freshli’s unclear product discovery and inconsistent branding led to low conversion rates, so I redesigned the experience with cohesive ux patterns and improved UI, resulting in a 25% boost in conversions and enhanced user satisfaction.
Freshli’s unclear product discovery and inconsistent branding led to low conversion rates, so I redesigned the experience with cohesive ux patterns and improved UI, resulting in a 25% boost in conversions and enhanced user satisfaction.
Problem
Freshli faced low conversion rates due to an unclear product discovery flow and inconsistent branding across its e-commerce platform, causing friction for users trying to navigate and make purchases.
Problem
Freshli faced low conversion rates due to an unclear product discovery flow and inconsistent branding across its e-commerce platform, causing friction for users trying to navigate and make purchases.
Approach
I redesigned the entire product discovery experience, focusing on creating a seamless flow from browsing to checkout. This involved user research, developing high-fidelity prototypes, and refining the UI to align with the brand’s refreshed identity. I collaborated closely with the development team to ensure a smooth implementation of the new design system.
Approach
I redesigned the entire product discovery experience, focusing on creating a seamless flow from browsing to checkout. This involved user research, developing high-fidelity prototypes, and refining the UI to align with the brand’s refreshed identity. I collaborated closely with the development team to ensure a smooth implementation of the new design system.
Outcome
The redesign led to a 25% increase in conversion rates, reduced drop-offs during checkout, and boosted overall user satisfaction by simplifying the customer journey and reinforcing brand trust.
Outcome
The redesign led to a 25% increase in conversion rates, reduced drop-offs during checkout, and boosted overall user satisfaction by simplifying the customer journey and reinforcing brand trust.
1. It all started with...
It all started with...
It all started with...
Talking with a development consultancy called Corgibytes, the owners of Freshli. Corgibytes focuses on transforming technical debt into technical wealth.
Talking with a development consultancy called Corgibytes, the owners of Freshli. Corgibytes focuses on transforming technical debt into technical wealth.
Talking with a development consultancy called Corgibytes, the owners Freshli. Corgibytes focuses on transforming technical debt into technical wealth.
Talking with a development consultancy called Corgibytes, the owners Freshli. Corgibytes focuses on transforming technical debt into technical wealth.
Talking with a development consultancy called Corgibytes, the owners Freshli. Corgibytes focuses on transforming technical debt into technical wealth.
Quantifying the cost of when your site goes down
Quantifying the cost of when your site goes down
The select Mendor developer making home improvements to the product to prevent crashes from happening
The select Mendor developer making home improvements to the product to prevent crashes from happening
Mission
Corgibytes has made it their mission to “Create tools that clearly illustrate the financial risk of deferred software maintenance."
Corgibytes has made it their mission to “Create tools that clearly illustrate the financial risk of deferred software maintenance."
Corgibytes has made it their mission to “Create tools that clearly illustrate the financial risk of deferred software maintenance."
Corgibytes has made it their mission to “Create tools that clearly illustrate the financial risk of deferred software maintenance."
Opportunity
By transforming a free consultancy audit into a saas product geared at identifying the vulnerabilities of outdated dependencies, Freshli can both serve the development community focussed on code maintence, "Menders" if you will, as well as passively serve as a sales magnet.
By transforming a free consultancy audit into a saas product geared at identifying the vulnerabilities of outdated dependencies, Freshli can both serve the development community as well as passively serve as a sales magnet.
By transforming a free consultancy audit into a saas product geared at identifying the vulnerabilities of outdated dependencies, Freshli can both serve the development community as well as passively serve as a sales magnet.
By transforming a free consultancy audit into a saas product geared at identifying the vulnerabilities of outdated dependencies, Freshli can both serve the development community as well as passively serve as a sales magnet.
By transforming a free consultancy audit into a saas product geared at identifying the vulnerabilities of outdated dependencies, Freshli can both serve the development community as well as passively serve as a sales magnet.
2. The next thing you know it...
The next thing you know it...
The next thing you know it...
We created a responsive web app that identifies technical debt to help developers secure and enrich the codebase value and a site to market the value of the product offering. We initiated the process with a human-centered approach mindset starting with the audience.
We created a responsive web app that identifies technical debt to help developers secure and enrich the codebase value and a site to market the value of the product offering. We initiated the process with a human-centered approach mindset starting with the audience.
We created a responsive web app that identifies technical debt to help developers secure and enrich the codebase value and a site to market the value of the product offering. We initiated the process with a human-centered approach mindset starting with the audience.
Logo Development
By kicking things off with brand positioning and the development of their
logo, I was able to capture their audience, their goals, and their needs.
This would provide a foundation for how to treat parts of the UI.
Logo Development
By kicking things off with brand positioning and the development of their logo, I was able to capture their audience, their goals, and their needs. This would provide a foundation for how to treat parts of the UI.
Logo Development
By kicking things off with brand positioning and the development of their
logo, I was able to capture their audience, their goals, and their needs.
This would provide a foundation for how to treat parts of the UI.
Logo Development
By kicking things off with brand positioning and the development of their logo, I was able to capture their audience, their goals, and their needs. This would provide a foundation for how to treat parts of the UI.
Style tile & Wireframing
Instead of a traditional style tile, I worked with the analyst to identify a view hosting
most of their features. This would serve as our style tile, allowing us to work in tandem to
define UX content strategy.
Style tile & Wireframing
Instead of a traditional style tile, I worked with the analyst to identify a view
hosting most of their features. This would serve as our style tile, allowing us to work in
tandem to define UX content strategy.
Style tile & Wireframing
Instead of a traditional style tile, I worked with the analyst to identify a view hosting most of their features. This would serve as our style tile, allowing us to work in tandem to define UX content strategy.
Style tile & Wireframing
Instead of a traditional style tile, I worked with the analyst to identify a view hosting most of their features. This would serve as our style tile, allowing us to work in tandem to define UX content strategy.
Style tile & Wireframing
Instead of a traditional style tile, I worked with the analyst to identify a view hosting most of their features. This would serve as our style tile, allowing us to work in tandem to define UX content strategy.
UI Mapping & Hifi's
Once approved I worked with the project manager and analyst to define the
onboarding UI map along with the content strategy for building out the rest
of the hifi's.
UI Mapping & Hifi's
Once approved I worked with the project manager and analyst to define the onboarding UI map along with the content strategy for building out the rest
of the hifi's.
Marketing Site
After working with the project manager to map out the full sitemap and jobs-to-be-done, we worked with the data analyst and content strategist to establish the content strategy for all views. From there I put together the hifi designs and prototyped out each UI flow for the business and development teams.
Once the Freshli saas tool was designed, we were ready for designing the marketing site showcasing examples of the product.
I was responsible for the logo development, where in addition to delivering a logo, I walked them through a 2-week product branding positioning process to further comprehend the context of the audience. I then focused on the product design where I prototyped out each UI flow for the business and development teams. I then broke out every designed element and component into an atomic design structure.
Having designed out a future scope of Freshli's v1 saas product and marketing site sales funnel. I broke out the designs into a more formal design system for developers and content strategists to maintain quality assurance.
Having designed out a future scope of Freshli's v1 saas product and marketing site sales funnel. I broke out the designs into a more formal design system for developers and content strategists to maintain quality assurance.
Having designed out a future scope of Freshli's v1 saas product and marketing site sales funnel. I broke out the designs into a more formal design system for developers and content strategists to maintain quality assurance.
3. And that’s how we...
3. And that’s how we...
3. And that’s how we...
Will Improve the life of Menders by making it easier for them to do their work but cutting their workload in half. Those who use Freshli as a recourse will see a 60% reduction of breaches over the past 18 months.
Will Improve the life of mender’s by making it easier for them to do their work but cutting their workload in half. Those who use Freshli as a recourse will see a 60% reduction of breaches over the past 18 months.
Will improve the life of Menders by making it easier for them to do their work but cutting their workload in half. Those who use Freshli as a recourse will see a 60% reduction of breaches over the past 18 months.
Will improve the life of Menders by making it easier for them to do their work but cutting their workload in half. Those who use Freshli as a recourse will see a 60% reduction of breaches over the past 18 months.
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Fin
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I would love to get to know you and your team. Shoot me an email at thebrandonlewis@gmail.com
Sr. Product Designer
Curriculum Vitae
Sr. Product Designer
Curriculum Vitae
Sr. Product Designer
Curriculum Vitae
Sr. Product Designer
Curriculum Vitae
Site Design
thebrandonlewis@gmail.com
Site Design
Curriculum Vitae
Site Design
thebrandonlewis@gmail.com
Site Design
thebrandonlewis@gmail.com